Senior Product Marketing Manager
Core
Shape positioning, launch, and go-to-market strategies for an AI-driven platform serving institutional commercial real estate investors.
Role type
Senior Product Marketing Manager (Enterprise SaaS/Proptech)
Builds
AI-powered operating system for real estate investing
Domain
Commercial Real Estate / Institutional Investing / AI & Data
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market planning, competitive intelligence, customer research, ICP definition, pricing strategy, cross-functional leadership, data analysis, AI tool fluency
Preferred skills
Commercial real estate domain expertise, institutional investing knowledge, private markets experience
Technologies
AI tools for marketing research and analysis
Responsibilities
Develop positioning and messaging for complex AI/data products; lead GTM strategy for major launches; conduct win/loss analysis and market research; refine ICPs and segmentation; equip sales teams with enablement materials; influence product roadmap based on market insights
Seniority
Senior, hands-on IC
