Director, Influencer Strategy
Core
Develop insight-driven influencer marketing strategies for luxury beauty accounts, providing business justification and driving strategic direction for audience targeting, creative, and media distribution.
Role type
Director, Influencer Strategy
Builds
Influencer marketing campaigns and strategies for luxury beauty brands
Domain
Marketing / Influencer Strategy / Luxury Beauty
Deliverable
product features
Required skills
Strategic planning, market research, social listening, campaign performance analysis, sentiment analysis, Boolean query construction, survey design, quantitative analysis, data interpretation, stakeholder management
Preferred skills
Experience with analytics dashboards, content strategy development
Technologies
Traackr, Global Web Index, Statista, Brandwatch, Netbase, Infegy, TalkWalker, Microsoft Excel, Google Suite
Responsibilities
Partner with Client Solutions leads and Creative/Creator Managers to develop strategies; Provide business justification for influencer marketing investments; Drive strategic direction for accounts; Lead campaign recap processes; Analyze campaign performance using analytics dashboards; Conduct sentiment analysis; Perform social listening analysis; Provide actionable insights using market research tools
Seniority
Director, strategic leadership & execution