Digital Media Planner
Core
Develop customized media plans and proposals for video advertising clients on YouTube and CTV using AI tools and data insights.
Role type
Digital Media Planner (Pre-sales Strategy)
Builds
Customized media plans and RFP responses for video advertising campaigns
Domain
Digital advertising, Video advertising (YouTube, CTV), AI-driven media planning
Required skills
Media planning, RFP management, Audience persona curation, Data analysis, Project management, AI tool usage, Google Ads/YouTube Ads knowledge, Strategic storytelling
Preferred skills
Agency experience, Google Ads/YouTube Ads experience, Looker proficiency, Advanced AI tool usage (ChatGPT, Gemini, Claude)
Technologies
YouTube, Google Ads, CTV, AI tools (ChatGPT, Gemini, Claude), Looker, Google Suite, Microsoft Excel
Responsibilities
Create effective media plans and proposals using AI, Curate audience personas, Coordinate with sales and client success teams, Lead RFP brainstorm calls, Track proposals in strategy tracker, Provide data-driven recommendations based on historical data
Seniority
Junior to Mid-level, hands-on IC