Senior Associate -Content Marketing
Core
Own APAC social media presence, drive employee advocacy, and create compelling content (blogs, case studies, ads) to communicate InMobi's offerings to advertisers and marketers.
Role type
Senior Associate Content Marketing (B2B2C)
Builds
Social media campaigns, employee advocacy programs, and multi-channel content assets for InMobi Advertising
Domain
Advertising technology (AdTech) and digital marketing
Deliverable
product features
Required skills
B2B2C marketing content writing, SEO/SEM optimization, PPC strategy, long-form and short-form content creation, content repurposing, industry trend research
Preferred skills
Storytelling, narration, SEO/GEO/AEO understanding, presentation skills, AI tool usage
Technologies
AI tools, social media platforms
Responsibilities
Own APAC social media strategy and page management, create employee advocacy calendars, write content across blogs/case studies/ads, conduct industry research, repurpose content for multiple channels, collaborate with sales and product teams
Seniority
Mid-level (2-4 years experience), hands-on IC