Marketing Manager, Incentive Strategy & Design 行銷策略及設計經理
Core
Design, execute, and optimize employee incentive programs to support retention, engagement, and productivity for front-line logistics staff in Taiwan.
Role type
Senior Individual Contributor Marketing Manager (Incentive Strategy & Design)
Builds
Employee incentive campaigns, marketing assets, and data-driven intervention strategies for logistics workforce.
Domain
E-commerce logistics / Labor retention / Data analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Cohort analysis, incentive program design, quantitative performance metric tracking, marketing asset creation, cross-functional stakeholder management, hypothesis-driven experimentation, visual communication, data-driven decision making, campaign optimization, resource allocation
Preferred skills
Logistics/fulfillment operations experience, supply-side marketing, worker retention marketing, growth marketing, CRM, loyalty program management, A/B testing, KPI tree construction, cost-benefit analysis for interventions
Technologies
Data analytics tools, marketing automation platforms, design software for visual assets
Responsibilities
Define target cohorts and incentive mechanisms based on tenure, behavior, and productivity; create marketing visuals for campaign communication; track conversion, retention, and ROI metrics; translate ambiguous business problems into structured hypotheses and iterative action plans; align with operations, finance, and marketing stakeholders on goals and resource trade-offs
Seniority
Senior, hands-on IC
