Head of Growth Marketing, Consumer (Hybrid)
Core
Lead marketing strategy and channel investment for the NetCredit consumer lending brand to drive revenue growth and optimize the customer journey.
Role type
Senior leadership growth marketing head (consumer fintech)
Builds
Marketing campaigns, product recommendations, and customer experience improvements for NetCredit
Domain
Consumer lending, fintech, financial services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multichannel performance marketing, integrated marketing strategy, data-driven investment decision making, team leadership, budget management, stakeholder management, AI tool application
Preferred skills
Consumer lending experience, fintech experience, highly regulated environment experience, MBA
Technologies
AI tools, automation tools, big data analysis platforms, traditional marketing research tools
Responsibilities
Oversee acquisition and engagement/CRM strategies; manage annual budget and quarterly forecasts; develop and maintain marketing roadmap; drive marketing strategy to increase top of funnel and optimize conversion; monitor KPIs and report outcomes to leadership; build executive-level presentations on marketing performance; collaborate with Strategy, Analytics, and Product teams; manage direct reports and matrixed channel teams; identify and apply AI best practices for growth and efficiency
Seniority
Senior, hands-on IC with management responsibilities
