Growth Product Manager
Core
Own the customer journey from first impression through paid conversion for YipitAgent, a flagship product for market research and analytics.
Role type
Growth Product Manager (Product-Led Growth)
Builds
YipitAgent, a SaaS product for analyzing alternative data points
Domain
Market research, analytics, B2B SaaS
Deliverable
product features
Required skills
growth product management, product-led growth, funnel analysis, experimentation, UX design, customer discovery, SEO/AEO strategy, pricing experimentation
Preferred skills
experience with self-serve trials, B2B SaaS products, lifecycle communications
Technologies
proprietary data analytics, SEO/AEO tools, experimentation platforms
Responsibilities
Optimize SEO/AEO strategy; Own and improve the growth funnel from acquisition to re-engagement; Define and measure success metrics for each stage of the customer journey; Discover 'aha' moments through interviews and data analysis; Design and optimize trial onboarding and upgrade experiences; Develop engagement and re-engagement tactics; Test pricing, packaging, and trial structures; Partner with design and engineering to prototype and iterate; Build a disciplined experimentation practice.
Seniority
Mid-Senior, hands-on IC