Digital Media Buyer
Core
Plan, execute, and monitor digital media strategies to drive tour awareness, strengthen advertising campaigns, and boost event sales for AEG's sports and live entertainment events.
Role type
Digital Media Buyer
Builds
Digital advertising campaigns and media strategies for touring shows and events
Domain
Live entertainment and sports marketing
Required skills
Digital media buying, campaign management, budget management, vendor relationship management, performance tracking, negotiation, Spanish language proficiency
Preferred skills
Knowledge of programmatic advertising, creative content development, trend analysis
Technologies
Meta Business Suite, YouTube, TikTok, Snapchat, Spotify, Programmatic platforms
Responsibilities
Develop and execute media strategies, manage marketing budgets, prepare advertising settlements, track key performance metrics, negotiate contracts with media outlets, compile AdPacks for artist management, provide actionable insights on campaign performance
Seniority
Mid-level, hands-on IC
