Principal Integrated Marketing Program Manager
Core
Define and own the marketing AI roadmap, build high-impact AI solutions for marketing operations, and scale the organization's independent AI capability.
Role type
Principal Integrated Marketing Program Manager (AI Strategy & Operations)
Builds
Marketing AI solutions, operating systems, and reusable patterns for global integrated marketing
Domain
B2B Technology Marketing / AI Strategy
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Integrated marketing operations, B2B marketing strategy, AI tool proficiency (agents, prompt engineering, no-code/low-code), product management mindset, executive communication, strategic planning
Preferred skills
Experience building AI capabilities within marketing orgs, cross-functional leadership
Technologies
AI agents, MCP integrations, no-code/low-code platforms
Responsibilities
Define and own the marketing AI roadmap; build the business case for AI investments; directly build and ship AI solutions for high-impact opportunities; manage intake and triage of AI requests; build and run a champion network across marketing sub-teams; create rituals and reusable patterns to scale AI adoption; serve on the Global Integrated Marketing Leadership team to set strategic agenda; design and run the operating system for the organization
Seniority
Principal, hands-on IC with strategic leadership