Relevance Strategist
Core
Translate real-time human behavior and social signals into actionable relevance strategies for brands to win attention.
Role type
Strategy-level relevance strategist (social media & cultural intelligence)
Builds
Relevance strategies, content insights, and attention plans for consumer brands
Domain
Digital marketing, social media, cultural trends
Deliverable
dashboards & analysis
Required skills
Social listening, syndicated data analysis, cultural trend decoding, real-time opportunity identification, creative collaboration, strategic insight development
Preferred skills
Journalistic research approach, in-market creative analysis, pattern recognition in consumer language
Technologies
Native social platforms, research tools, data analytics tools
Responsibilities
Mine and prioritize social signals and cultural trends; Decode subcultures and emerging movements; Monitor platform updates and breaking news; Conduct social listening and content audits; Collaborate with creative teams on real-time optimizations; Present insights and analyses to strategy and creative teams
Seniority
Junior to Mid-level, hands-on IC
