Senior Marketing Business Intelligence Analyst (all genders)
Core
Senior Marketing Data Analyst owning Virality Analytics (Referral/Refer-a-Friend programs) across 12+ markets to drive data-driven decision-making for customer acquisition and growth.
Role type
Senior Marketing Business Intelligence Analyst (Virality/Growth)
Builds
Referral product analytics, virality reporting, and growth strategy insights for HelloFresh and acquired brands.
Domain
B2C Subscription / Food Delivery / Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Advanced SQL (window functions, CTEs), A/B testing design and analysis, BI dashboarding (Tableau, Databricks), GenAI workflow design, event-level data analysis, stakeholder management
Preferred skills
Referral/virality program experience, CRM analytics, Python, Databricks/Spark SQL/dbt, statistical modeling (regression, causal inference), experimentation platforms (Statsig, Optimizely)
Technologies
SQL, Tableau, Databricks, Snowplow, Google Analytics, Python, Statsig, Optimizely
Responsibilities
Own virality marketing reporting (WBRs, QBRs, Forecasting), design and analyze A/B tests on referral incentives, analyze customer value contribution using MPC2 predictions, represent analytics in cross-functional forums, mentor junior analysts
Seniority
Senior, hands-on IC with mentorship responsibilities
