Brand Designer
Core
Steward Asana's visual identity, managing design systems, guidelines, and templates while leading brand design for marketing initiatives and product launches.
Role type
Senior Brand Designer (Marketing)
Builds
Brand design systems, component libraries, self-serve templates, marketing campaign creatives, and executive presentation decks.
Domain
B2B SaaS Marketing & Brand Strategy
Deliverable
product features | dashboards & analysis
Required skills
Brand identity design, Design systems architecture, Visual design (layout, typography, illustration, motion), Figma (component libraries), Adobe Creative Suite, B2B marketing strategy, Cross-functional project leadership, AI tool adoption.
Preferred skills
Experience with AI-enabled design workflows (e.g., Figma Weave), In-house tech company background.
Technologies
Figma, Adobe Creative Suite, Figma Weave
Responsibilities
Own and evolve the brand design system and visual identity guidelines. Lead brand design for major marketing initiatives and product launches. Design first-call decks and sales enablement materials. Contribute to video projects through storyboarding and art direction. Build scalable design frameworks and documentation. Drive AI-enabled design workflows to improve speed and creative range.
Seniority
Senior, hands-on IC
