Lead Data Analyst
Core
Lead a team of analysts to generate data-driven insights for ad network optimization, marketing performance, and business growth within a digital media marketplace.
Role type
Senior IC lead data analyst (marketing & analytics)
Builds
Actionable business insights and strategic recommendations for media and client teams
Domain
Digital media, performance marketing, online marketplaces
Deliverable
dashboards & analysis
Required skills
statistical methods, data mining, forecasting, business metric analysis, team leadership, SQL, Tableau, MS Excel
Preferred skills
Python or R programming, ad-hoc analysis, industry experience in online marketing
Technologies
SQL, Tableau, MS Excel, Python, R
Responsibilities
Mine proprietary datasets to develop actionable insights using statistical techniques; Evaluate strategies and forecast their impact on key performance indicators; Support analysis and monitoring of business metrics and trends; Lead a small team of analysts, setting longer-term goals and ensuring short-term operational efficiency; Act as key liaison between business and technical teams
Seniority
Senior, hands-on IC with team leadership
