Senior Content Marketing Strategist
Core
Senior copywriter shaping strategic messaging for Payoneer's complex multi-product fintech platform to serve SMBs, enterprises, and global workforces.
Role type
Senior Content Marketing Strategist (Copywriter)
Builds
Core website messaging, product positioning narratives, conversion-focused copy, and thought leadership content for global payments and workforce management solutions.
Domain
Fintech / Global Payments / Enterprise SaaS
Deliverable
product features
Required skills
B2B SaaS copywriting, complex workflow simplification, conversion copywriting, product positioning, stakeholder collaboration, brand voice definition, long-form strategic writing
Preferred skills
CRO/experimentation knowledge, SEO for large-scale sites, mentoring junior writers
Technologies
None stated
Responsibilities
Own and evolve core website messaging across homepage, product pages, and conversion flows; Translate complex fintech workflows into clear, benefit-led narratives; Partner with Product Marketing to define positioning for key offerings; Write and refine homepage narratives, hero copy, and CTAs with conversion intent; Lead website copy for product launches and feature releases; Shape Payoneer's brand voice for senior decision-makers
Seniority
Senior, high-judgment IC
