Principal Product Marketing Manager, Foundational AI
Core
Define positioning and messaging for Roblox's Foundation AI products to drive adoption among millions of creators and developers.
Role type
Senior Product Marketing Manager (Foundational AI)
Builds
Generative AI tools for 3D object creation, multi-modal inputs, and interactive worlds for the Roblox platform.
Domain
Gaming / Creator Economy / Generative AI
Deliverable
product features
Required skills
Product marketing strategy, technical fluency in AI, narrative crafting, cross-functional leadership, market analysis, GTM execution, stakeholder management
Preferred skills
Experience with developer tools, deep understanding of AI landscape, ability to translate complex tech for non-technical audiences
Technologies
Generative AI, 3D modeling, multi-modal inputs
Responsibilities
Own positioning and messaging for Foundation AI products, use the tools being marketed to craft authentic stories, develop a point of view on the AI landscape, thread individual launches into a larger adoption arc, drive cross-functional alignment for GTM, close the loop between market sentiment and product roadmap, drive sustained education and adoption beyond launch day
Seniority
Senior, hands-on IC
