Social Media Lead, Developer Audience
Core
Build Datadog's developer audience by owning voice, editorial standards, and publishing across developer-centric platforms (X, LinkedIn, Reddit, YouTube, Discord, etc.) while turning engineering work into engaging content and driving trials/signups through attribution.
Role type
Growth-focused social media lead for developer community
Builds
Developer social channels, content engine, attribution models, and community engagement workflows
Domain
Developer community growth, observability platform, B2B tech
Deliverable
product features
Required skills
audience growth strategy, content creation (writing/video), platform expansion, attribution modeling, A/B experimentation, community management, engineering collaboration, workflow automation, data-driven decision making
Preferred skills
short-form video production, existing personal audience, technical/enthusiast audience experience, on-camera comfort, cross-functional partnership
Technologies
X, LinkedIn, Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News
Responsibilities
Own voice and publishing cadence for developer channels; manage replies and mentions as primary engagement surface; expand into new developer platforms; convert engineering releases into content; build attribution connecting content to trials/signups; run public experiments and iterate; lead developer content engine around events; track developer sentiment and route feedback to product/growth
Seniority
Senior, hands-on IC