Director of Engineering, GenAI Enablement Tribe

Berlin, Germany💼 Full-time🗓 2026-08-12 → 2026-09-25

Core

Lead the engineering transformation of HelloFresh into an AI-native company by owning the GenAI platform and embedding engineering into commercial functions.

Role type

Director of Engineering (GenAI Enablement)

Builds

LLM gateway, MCP gateway, agent platform, plugin marketplace, spec-driven development tooling, evals, and agent observability.

Domain

Generative AI / Enterprise Software / Food Tech

Deliverable

production ML models | product features | infrastructure

Required skills

Engineering leadership, agentic systems design, platform adoption strategy, transformation program leadership, stakeholder management, technology strategy ownership

Preferred skills

Experience leading across multiple disciplines, ability to generalize builds into platform patterns, credibility in design reviews

Technologies

LLMs, MCP, agents, retrieval, orchestration

Responsibilities

Own the GenAI platform for the group, lead embedded engineers to redesign commercial functions, build group-wide GenAI proficiency, co-create GenAI strategy and roadmap, lead Engineering Managers and Staff Engineers, manage governance and cost control

Seniority

Director, strategic leadership with hands-on technical depth

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About HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Even after celebrating our 10-year anniversary, we continue to see this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The