Social Media Strategist - Freelancer
Core
Develop and execute end-to-end social media strategies, including brand, content, and influencer tactics, to drive community engagement and business results for clients in the Indian market.
Role type
Social Media Strategist (Post Creative)
Builds
Social media strategies, content calendars, caption banks, and trendjacking posts for client brands.
Domain
Digital Marketing / Social Media / Influencer Marketing
Deliverable
product features
Required skills
Social media strategy, influencer management, content calendar creation, social listening, community management, data analysis, consumer insight synthesis, strategic storytelling, deck creation
Preferred skills
Portfolio of social media work, knowledge of the Indian social media landscape
Technologies
Social media platforms (implied: Instagram, LinkedIn, X, etc.), data analysis tools
Responsibilities
Formulate strategies to win with different demographic groups; craft content calendars and trendjacking posts; analyze social media comments and user behaviors; synthesize qualitative and quantitative research to inform creative teams; articulate strategic rationale and create presentation decks.
Seniority
Individual Contributor