Senior Director, Content Creative Studio
Core
Lead the Content Creative Studio to drive member retention and loyalty through innovative multiformat content, original show concepts, and community-driven series.
Role type
Senior Director, Content Creative Studio (Strategic Lead & Hands-on Mentor)
Builds
Original show concepts, series franchises, interactive content formats, promotional story arcs, and event treatments for Peloton members.
Domain
Fitness technology, digital content ecosystems, and community engagement.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic creative direction, narrative storytelling, visual identity design, team leadership and mentorship, cross-functional partnership, talent management, digital platform strategy, campaign narrative development.
Preferred skills
Experience with on-camera talent, pop culture and entertainment trends, fitness industry knowledge, social media content strategy.
Technologies
Adobe Creative Suite, digital content management systems, social media platforms.
Responsibilities
Architect repeatable show concepts and series franchises; conceptualize multi-phase promotional story arcs; lead strategic creative direction for major member-facing moments; craft visual mood boards and pitch decks; partner with talent to build authentic content vehicles; manage and mentor a team of conceptual creatives.
Seniority
Senior Director, strategic leadership with hands-on creative involvement.
