Senior Data Analyst
Core
Design, build, and maintain marketing and sales performance dashboards and analyze customer journeys to drive commercial insights for marketing, e-commerce, and retail teams.
Role type
Senior Data Analyst (Marketing & Sales Performance)
Builds
Marketing and sales performance dashboards in Looker Studio underpinned by Google BigQuery
Domain
Digital Marketing, E-commerce, Retail
Deliverable
dashboards & analysis
Required skills
Google BigQuery, Advanced SQL, Looker Studio, Data Modeling, Marketing Analytics, Customer Journey Analysis, Metric Definition (Uplift, Market Share, Halo Effects)
Preferred skills
Python (pandas), Google Cloud Platform (GCP), Tableau or Power BI, Syndicated Market Data (GfK)
Technologies
Google BigQuery, Looker Studio, GWI, Google Analytics GA4, Adobe Analytics
Responsibilities
Design and maintain scalable data models for commercial dashboards; Analyze campaign effectiveness and quantify retailer investment impact; Benchmark customer journeys against competitors; Translate complex commercial questions into actionable dashboard logic; Collaborate with marketing, CX, and product teams to inform decision-making.
Seniority
Senior, hands-on IC
