Head of Online Marketing (m/w/d) in Dresden
Core
Leading the Content Marketing team to drive revenue and efficiency through strategic content campaigns, automation workflows, and client advisory services.
Role type
Senior management team leader (Content Marketing)
Builds
Content marketing campaigns, marketing automation workflows, client advisory services
Domain
Digital marketing / E-commerce / Agency
Deliverable
product features
Required skills
Team leadership, Content Marketing strategy, Inbound Marketing, Marketing Automation, Project management, Client advisory, Pitching, Training delivery, Internal content creation
Preferred skills
Agile project methods, Web analytics (Google Analytics, Sistrix, Google Search Console)
Responsibilities
Manage and lead the Content Marketing team; Develop services and products for revenue and efficiency growth; Lead and manage projects incorporating AI developments; Conceive and execute Content Marketing campaigns; Design and implement complex marketing automation workflows; Advise key accounts on Inbound & Content Marketing; Prepare and lead pitches for new business; Conduct training workshops and product demos; Create and review thematic contributions for internal marketing
Seniority
Senior, hands-on IC with management responsibilities
