Senior Content Strategist (Core UX)
Core
Define and execute content strategy and UX writing for Coupang's app and services to improve the shopping experience, while leading the expansion of UX communication into AI-generated content domains.
Role type
Senior Content Strategist (Core UX)
Builds
Coupang app and service content, AI-generated content guidelines, and consistent brand communication frameworks.
Domain
E-commerce, UX, Generative AI
Deliverable
production ML models | product features
Required skills
UX writing, content strategy, copywriting, AI content generation guidelines, prompt engineering, cross-functional collaboration, data-driven optimization, brand voice & tone definition
Preferred skills
Mobile app UX writing, End-to-End customer experience design, Figma, conversational AI flow design, generative AI tool usage (ChatGPT, Claude, Gemini), IT or e-commerce industry experience
Technologies
Figma, ChatGPT, Claude, Gemini, LLMs
Responsibilities
Create intuitive UX writing for the app and services; define content guidelines, frameworks, and glossaries; propose content strategies based on customer journeys; validate and scale content strategies using data; establish AI content generation guidelines and rubrics; define conversational AI response formats and brand voice; collaborate with engineering to refine prompts and model learning requirements; optimize UX writing processes using generative AI.
Seniority
Senior, hands-on IC
