Content, Social and Community Manager
Core
Lead product narrative, content, social, and community strategy for Blockchain.com's advanced consumer and Web3 product suites, including prediction markets, perpetual futures, and privacy AI.
Role type
Senior Content, Social and Community Manager (Web3/DeFi)
Builds
Web3 product launch campaigns, editorial content, community engagement strategies, and brand narratives for crypto-native audiences.
Domain
Cryptocurrency, DeFi, Web3, Privacy AI, Fintech
Deliverable
product features | dashboards & analysis
Required skills
Web3 and crypto-native marketing strategy, product launch storytelling, cross-functional GTM leadership, community ecosystem management, editorial operations, team leadership, market moment monitoring, compliance-aware content creation.
Preferred skills
Marketing of trading products/derivatives/prediction markets, familiarity with privacy-preserving tech (ZK proofs, decentralized compute), active presence in crypto Twitter/X/Discord/Farcaster, building executive thought leadership programs.
Technologies
Discord, Telegram, Farcaster, Lens, prediction markets, perpetual futures, zero-knowledge proofs, decentralized compute.
Responsibilities
Define overarching marketing and social strategy for Web3 applications; architect go-to-market campaigns for complex products; establish brand narrative at the intersection of DeFi and AI privacy; define editorial themes and campaign content; manage and scale content creators and community managers; build real-time monitoring systems for market trends; ensure content accuracy and regulatory compliance; track performance metrics to drive user acquisition.
Seniority
Senior, hands-on IC with team leadership