Senior Product Marketing Manager
Core
Define and execute product marketing strategy for consumer financial products (High-Yield Savings, AI assistant Rowan) to drive member adoption, deposits, and retention.
Role type
Senior Product Marketing Manager (Financial Products)
Builds
Consumer financial offerings and AI-powered financial assistant features
Domain
Fintech / Personal Finance
Deliverable
product features
Required skills
Product marketing strategy, launch planning and execution, go-to-market messaging, lifecycle program management, cross-functional partnership, data-driven insights, financial product knowledge, experimentation, AI tool usage
Preferred skills
Experience launching consumer financial products, fintech/banking/lending/mortgage background, self-starter mindset
Technologies
AI tools
Responsibilities
Shape product offerings and prioritization with Product teams; lead launch planning and execution; craft narratives and marketing strategies; partner with CRM on lifecycle programs; collaborate with Rocket Loans and Rocket Mortgage for integrated experiences; measure launch success via adoption and retention metrics.
Seniority
Senior, hands-on IC