Data Analyst
Core
Collecting, interpreting, and analyzing quantitative data to measure campaign results, identify trends, and predict future performance for clients.
Role type
Data Analyst
Builds
Data models, reports, visualizations, and dashboards
Domain
Digital marketing and precision marketing
Deliverable
dashboards & analysis
Required skills
Statistical analysis, Econometric modeling, Data mining, Data cleansing, Experiment analysis, Causal impact attribution, Predictive modeling, Data visualization, SQL/Querying, Excel proficiency
Preferred skills
Google Analytics, Adobe Analytics, Power BI, Tableau, D3.js, GGplot, Pardot, R, SPSS, Weka, NumPy, MatLab