Product Marketing Associate, Rewards
Core
Own product marketing strategy and go-to-market execution for shopper-facing financial products and rewards, translating category strategy into product-specific positioning and messaging.
Role type
Product Marketing Associate (Growth & Rewards)
Builds
Shipped product features and marketing campaigns for the Earn and rewards ecosystem
Domain
Fintech / Consumer Finance / Retail
Deliverable
product features
Required skills
Product marketing strategy, user research analysis, GTM planning, behavioral data interpretation, AI tool usage (LLMs), cross-functional collaboration
Preferred skills
Consumer-facing product experience, user research methodologies, lifecycle messaging, fintech background
Technologies
Claude, LLMs, Braze
Responsibilities
Conduct user research and analyze qualitative/quantitative data to generate actionable insights; Develop and execute go-to-market plans for assigned products; Translate category strategy into product-specific positioning and messaging; Monitor post-launch adoption and iterate based on data; Collaborate with Product, Engineering, and Marketing teams to move initiatives forward