Dasher Marketing Manager - New Bets
Core
Drive supply, growth, and go-to-market strategies for emerging Dasher-facing programs (DashLink, DSD, Catering, Alcohol, Parcels) to expand delivery experiences.
Role type
Manager, Dasher Integrated Marketing – Expansion & New Business Bets
Builds
New earning opportunities and differentiated offer types for Dashers
Domain
Food delivery technology / Logistics
Deliverable
product features
Required skills
Go-to-market strategy, marketing experimentation, cross-functional leadership, data fluency, market sizing, forecasting, A/B testing, SQL (preferred), qualitative research synthesis, content creation
Preferred skills
AI tooling proficiency, project management, stakeholder alignment
Technologies
SQL, Excel, AI tooling
Responsibilities
Lead go-to-market strategy for new expansion verticals; Execute marketing pilots and scale successful initiatives; Partner with research teams to uncover Dasher needs; Collaborate on high-impact campaigns across owned and earned channels; Mentor cross-functional partners on testing and scaling best practices; Execute campaign operations including content writing and channel setup
Seniority
Manager, hands-on IC