Group Product Manager, IAP Advertising Performance
Core
Own product strategy and execution for systems helping advertisers acquire high-value users and drive in-app purchase outcomes at scale.
Role type
Senior Group Product Manager (IAP Advertising Performance)
Builds
Ad Recommendations, Bidding, Signals, and Campaign Automation capabilities within the CARA AI system
Domain
AI-native performance advertising, mobile app marketing, machine learning systems
Deliverable
production ML models
Required skills
Product strategy, roadmap planning, cross-functional leadership, performance management, bidding strategy, signal engineering, recommendation systems, campaign automation, measurement frameworks, experimentation design, stakeholder alignment
Preferred skills
Experience in ad tech, machine learning, marketplaces, or optimization systems
Technologies
CARA, Android, iOS, SKAN, UA SDK
Responsibilities
Define vision and multi-year roadmap for IAP advertising performance; Lead evolution of bidding control tower; Translate ML/data advances into product capabilities; Define signal collection and evaluation strategies; Shape real-time recommendation systems; Design campaign automation features; Harmonize optimization objectives and measurement approaches; Design measurement and experimentation strategies; Align cross-functional teams on priorities and launch plans; Communicate strategy to senior leadership
Seniority
Senior, hands-on IC
