Strategy Director
Core
Lead strategy expertise and guide all things Malaysia for a global creative and media agency, driving relevance for clients and delivering impactful business results.
Role type
Senior IC strategy director (social media & consumer insights)
Builds
Integrated marketing programs and strategic frameworks for Fortune 500 clients across the APAC region
Domain
Digital marketing, social media strategy, consumer insights, and creative advertising
Required skills
Integrated program building, consumer insights analysis, digital behavior understanding, strategic framework development, research execution (traditional, web, social, syndicated, primary), creative brief writing, team leadership, client pitching, presentation skills
Preferred skills
Social media trend expertise, influencer knowledge, community management, ethnographic research, data analysis tools proficiency
Technologies
NetBase, MRI, Sysomos, Brandwatch, eMarketer, Mintel, Google Analytics, Omniture
Responsibilities
Lead a team of strategists, social insights analysts, and community experts; conduct research and write briefs; guide work and pitch to clients; manage project performance and internal processes; foster collaboration with internal teams and external stakeholders
Seniority
Senior, hands-on IC