Senior Manager, Social & Community — WWE 2K & PGA TOUR 2K
Core
Lead community management and social marketing strategy for WWE 2K and PGA TOUR 2K live-service sports titles, acting as the voice of the player to drive in-game changes and brand growth.
Role type
Senior Manager, Social & Community
Builds
Community engagement programs, social marketing campaigns, and player feedback loops for sports video games
Domain
Video Games / Sports Franchises
Deliverable
product features
Required skills
Team leadership, social strategy, community relations, analytics, cross-functional collaboration, campaign execution, stakeholder management
Preferred skills
Sports gaming enthusiasm, experience with live-service models, platform-specific social expertise
Technologies
Discord, Steam, Reddit, YouTube, Twitch, TikTok
Responsibilities
Lead and develop a team of Digital Community & Social Media Managers; manage external agency partners for moderation and content; define and execute platform-specific social marketing strategies; own the feedback loop to translate player sentiment into product improvements; develop community growth programs and creator showcases; report on engagement metrics and player sentiment to leadership.
Seniority
Senior Manager, hands-on leadership