Director, Product Marketing
Core
Shape and drive global product marketing strategy for a new live-service IP from development through launch and ongoing operations.
Role type
Senior leadership Product Marketing Director
Builds
Global marketing programs, campaign strategies, and player-facing assets for a new video game IP
Domain
Video Games / Live Service / Competitive Multiplayer
Deliverable
product features
Required skills
Global product marketing strategy, live-service game marketing, go-to-market planning, cross-functional leadership, strategic positioning, player behavior analysis, executive presentation
Preferred skills
AAA shooter/competitive multiplayer experience, new IP launch experience, PC and console marketing, consumer research, community management
Technologies
None stated
Responsibilities
Develop global product marketing strategy from development through live service, translate consumer research into actionable recommendations, partner with development to ensure player promise is manifested in the game, lead and mentor the Product Marketing team, build alignment across cross-functional disciplines, guide development of key marketing assets like trailers and key art
Seniority
Director, senior leadership