Product Lead, Growth Platform
Core
Own the product vision and roadmap for a scalable growth middle-platform (campaign engine, task/incentive systems, loyalty programs) serving OKX's global business lines.
Role type
Senior Product Lead (Growth Platform)
Builds
Shared campaign engine, task/mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and ToB configuration and analytics layer.
Domain
Fintech / Crypto / Growth Marketing
Required skills
Product management, Growth middle-platform design, Stakeholder management, Data analytics, Team leadership, Platform strategy
Preferred skills
Crypto/fintech domain knowledge, SEO/ASO strategy, ToB operational platform experience, AI/LLM tooling for growth
Technologies
Campaign engines, Rules engines, Analytics platforms, AI/LLM tools
Responsibilities
Define multi-year vision and roadmap for the growth middle-platform; Lead design and delivery of ToC growth products and ToB capabilities; Partner with channel owners to translate funnel needs into platform features; Manage a team of product managers; Serve as the single point of accountability for the growth platform across multiple business units.
Seniority
Senior, hands-on IC with team leadership