Group Product Marketing Manager
Core
Own strategy and systems for product marketing across Affirm's B2B organization, shaping merchant narrative and go-to-market investments.
Role type
Senior individual contributor Group Product Marketing Manager
Builds
B2B payments and fintech products for merchants and consumers
Domain
Fintech, B2B payments, commerce, platform businesses
Deliverable
product features
Required skills
Strategic direction setting, portfolio storytelling, business judgment, cross-functional influence, self-serve analytics, AI fluency, framework building
Preferred skills
Experience in B2B payments, fintech, commerce, or platform businesses
Technologies
SQL, dashboards, AI tools
Responsibilities
Develop merchant story and messaging architecture; Establish operating rhythms for product and GTM alignment; Equip Revenue teams with messaging and training; Lead Voice of the Merchant via Client Advisory Board; Own high-priority ambiguous opportunities like new market launches
Seniority
Senior, hands-on IC