Senior Product Analyst
Core
Drive member growth and acquisition strategies for a fintech platform serving SMEs by translating complex data into actionable insights for performance marketing.
Role type
Senior Product Analyst (Member Acquisition Marketing)
Builds
Performance marketing campaigns, growth initiatives, and customer acquisition strategies for Tide's banking and administrative solutions.
Domain
Fintech / Small Business Banking / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Python, Performance Marketing, Multi-touch Attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value (CLV), A/B Testing, Google Analytics, Appsflyer, Looker, Tableau, Qlikview, Stakeholder Management, Storytelling
Preferred skills
Fintech experience, Leadership of cross-functional teams, Digital Marketing tool expertise
Technologies
Google Ads, Facebook Ads, SQL, Python, Looker, Tableau, Qlikview, Appsflyer
Responsibilities
Interrogate data to solve key business problems and improve performance marketing; Build analytics roadmaps for customer strategy and budget optimization; Collaborate with engineering and Martech to integrate data sources; Measure campaign performance and assess ROI; Present insights to senior management to identify actions; Champion data-driven decision-making and growth mindset.
Seniority
Senior, hands-on IC with leadership influence
