Thumbnail & Repackaging Strategist Lead
Core
Lead YouTube strategist responsible for ideating data-backed thumbnails and repackaging older videos to improve click-through rates and revenue.
Role type
Senior IC YouTube Strategist (Thumbnail & Repackaging)
Builds
High-performing video packaging and repackaged content for global YouTube channels
Domain
Digital Entertainment / YouTube Content Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Thumbnail ideation, Photoshop, YouTube metrics analysis, AI tool usage (Claude, Gemini), composition, color theory, lighting, text integration, trend integration, deadline management
Preferred skills
Experience with top-tier creators or large YouTube networks, packaging strategy experience, own successful YouTube channel
Technologies
Photoshop, Weavy, Claude, Gemini
Responsibilities
Manage and provide feedback to thumbnail designers; Ideate thumbnail briefs and mockups; Analyze YouTube metrics to identify improvement areas; Repackage older videos based on channel needs and visual hooks; Collaborate with production and analytics teams; Participate in channel ideation sessions
Seniority
Mid-Senior, hands-on IC
