Digital PR Specialist (Public Relations)
Core
Create media documents, pitch stories to journalists and editors, and manage communications to secure coverage for clients' products and services.
Role type
Digital PR Specialist
Builds
Media kits, pitch documents, and content stories for client publication
Domain
Digital marketing and public relations
Deliverable
client delivery
Required skills
Media document creation, media pitching, newsworthy angle identification, blog/magazine/news site research, media kit preparation, contact identification, outreach planning and execution
Preferred skills
SEO knowledge, content repurposing (blog, podcast, video, infographic)
Responsibilities
Research client offerings to find newsworthy angles, identify correct editorial contacts, create compelling pitches, execute outreach plans, manage communication with media contacts
Seniority
Individual Contributor
