Social Media Marketing Officer
Core
Create social-first content across Instagram, TikTok, and Facebook to engage Gen Z and Millennial parents and build consideration for public schools.
Role type
Social Media Marketing Officer
Builds
Organic social media content, creative copy, and social storytelling concepts
Domain
Education / Public Sector
Deliverable
product features
Required skills
Social-first content creation, creative copywriting, social storytelling, social trend analysis, social analytics interpretation, video shooting and editing
Preferred skills
Experience creating content for youth audiences on TikTok, knowledge of Aboriginal Education Policy
Responsibilities
Create engaging social-first content, write creative copy and briefs, spot trends to build school consideration, use social insights to improve content performance, develop social concepts to guide video teams and partners
Seniority
Mid-level, hands-on IC