Director, Marketing - Health Plans & Health Systems
Core
Lead end-to-end marketing for Lyra Health's Health Plans & Health Systems vertical, driving provider engagement, B2B/B2B2C messaging, and member acquisition.
Role type
Director of Marketing (Health Plans & Health Systems)
Builds
AI-powered mental health care platform and services for health plans, health systems, and employers
Domain
Healthcare / Mental Health Technology
Deliverable
product features
Required skills
Healthcare domain expertise, B2B/B2B2C marketing strategy, team leadership, cross-functional alignment, data-driven decision making, ROI optimization
Preferred skills
Fast-paced high-growth environment experience, regional multi-market activations, passion for mental health access
Technologies
AI-powered platforms
Responsibilities
Define and execute multi-channel GTM marketing roadmap, Elevate brand authority among health plan executives and provider networks, Oversee member acquisition and digital partner channels, Build and scale an AI-enabled marketing function, Partner with BD, Customer Success, Product, and Clinical to drive market demand, Track and optimize performance KPIs including provider lead generation and member enrollment