Product Manager - Growth
Core
Own the SEO & growth roadmap for a self-serve legal marketplace, driving programmatic content, technical fixes, and conversion experiments to increase consumer acquisition and lawyer matching.
Role type
Senior Growth Product Manager (SEO & Conversion)
Builds
Consumer-facing legal intake flows, SEO-optimized content, and growth experiments for a lawyer marketplace.
Domain
Legal Tech / Two-sided Marketplace
Deliverable
product features
Required skills
Growth product management, SEO strategy, conversion optimization, data analysis (GA4/BI), roadmap prioritization, customer research, engineering collaboration
Preferred skills
Two-sided marketplace experience, LLM/generative search visibility, high-consideration consumer products, early-stage startup experience
Technologies
GA4, BI tools, Generative Search
Responsibilities
Define and size growth opportunities, maintain a ranked backlog, ship features with engineering, run A/B tests, and direct agency partners on SEO strategy.
Seniority
Senior, hands-on IC