Media Relations Specialist
Core
Develop targeted media lists, write press releases, pitch stories to reporters, and monitor media landscapes to secure coverage for B2B clients.
Role type
Media Relations Specialist
Builds
Media coverage and thought leadership for B2B technology and services companies
Domain
B2B Marketing / Public Relations
Required skills
media relations, pitching, press release writing, media research, relationship management, trend analysis
Preferred skills
familiarity with Muck Rack or similar media databases
Responsibilities
Develop targeted media lists and identify relevant reporters; Conceptualize and develop compelling pitches; Write and edit press releases and contributed articles; Coordinate interviews and track resulting coverage; Conduct media and competitive research; Build and maintain relationships with media contacts
Seniority
Junior, 1+ year experience