Product Manager, BSG (m/f/d)
Core
Define vision, business goals, and strategy for the Engagement product area within the AutoScout24 buyer experience to drive user activation, engagement, and retention.
Role type
Senior Product Manager (Engagement)
Builds
Engagement product features and strategies for the AutoScout24 buyer experience
Domain
Automotive Marketplace / eCommerce
Deliverable
product features
Required skills
Digital product management, customer focus, data analysis, A/B testing, strategic thinking, stakeholder alignment, product lifecycle ownership, success metric definition
Preferred skills
Conversion rate optimisation (CRO), testing frameworks, team development, entrepreneurial thinking
Technologies
A/B testing tools, product management tools
Responsibilities
Define vision and business goals for the Engagement product area; Develop product roadmap and milestones using data insights; Align priorities with stakeholders; Own end-to-end product lifecycle including hypothesis development and validation; Establish and ensure compliance of product management methods; Define success metrics and communicate performance and impact