Head of Brand & Storytelling
Core
Define and codify Otter's brand promise, tone, and identity; build core narratives positioning Otter as the category leader; own PR, communications, social, and community strategy.
Role type
Head of Brand & Storytelling (Builder/Owner)
Builds
Brand guidelines, brand campaigns, executive thought leadership content, organic social strategy, PR and media relationships.
Domain
B2B SaaS, AI, Conversational Intelligence
Deliverable
product features
Required skills
Brand strategy, narrative development, PR and communications, social media strategy, community building, executive thought leadership, copywriting and editing, agency management
Preferred skills
Experience at B2B SaaS companies under ~$500M ARR, hands-on execution in scrappy environments
Technologies
None stated
Responsibilities
Define brand promise and verbal identity system; evolve brand positioning as the category shifts; build core narratives and thought leadership; execute PR, comms, and social strategies; manage partnerships and community advocacy.
Seniority
Senior, hands-on IC
