Content Marketing Manager
Core
Create and deliver B2B content marketing, thought leadership, and sales enablement materials for Scandit's vision AI and smart data capture technology to enterprise buyers globally.
Role type
Senior B2B content marketing manager
Builds
Thought leadership, campaign narratives, sales content, and ABM assets for enterprise business and technology leaders.
Domain
Enterprise technology, AI, vision AI, supply chain, retail operations
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B content strategy, long-form copywriting, AI tool integration, SEO/GEO/AEO optimization, data analysis with GA4, multi-format content creation, enterprise audience targeting
Preferred skills
Retail or logistics industry experience, custom GPT development, video content creation
Technologies
GA4, ChatGPT, Perplexity, custom GPTs
Responsibilities
Plan and create content across the full buyer journey from brand awareness to sales engagements; Develop thought leadership and point-of-view content on vision AI applications; Collaborate with product and field teams to translate technical insights into credible content; Track and interrogate content performance using data tools to drive optimization; Embrace AI tools across the entire content process to scale output and improve efficiency
Seniority
Senior, hands-on IC