Product Manager - Web Personalization
Core
Own the Web Personalization area of the Engagement product, defining strategy and roadmap for weblayers, on-site personalization blocks, and web experiments to help marketers personalize customer journeys.
Role type
Product Manager (Web Personalization)
Builds
Web personalization capabilities, weblayers, on-site experiences, and web experiments integrated with cross-channel orchestration.
Domain
Marketing Technology / Customer Engagement / Web Personalization
Deliverable
product features
Required skills
Product strategy and roadmap definition, Customer discovery and problem definition, PRD writing and specification, Cross-channel orchestration, Go-to-market and adoption strategy, Stakeholder management
Preferred skills
Experience with web personalization or experimentation platforms, Experience with marketing automation or CDP products, Technical fluency with web SDKs and APIs, Data-driven decision making
Technologies
Web SDKs, Tag managers, APIs, Front-end rendering, Tracking events, A/B testing tools
Responsibilities
Define and execute product vision and roadmap for Web Personalization, Partner with design, engineering, and GTM teams to build capabilities, Lead the transformation of the area into the era of AI and Agents, Ensure deep integration with CDP capabilities and other channels, Collaborate with Product Marketing and CS to shape positioning and drive adoption, Act as the single-threaded owner communicating priorities to internal stakeholders
Seniority
Mid-level, hands-on IC
