Consumer Product Marketing Lead, Link
Core
Own go-to-market strategy and positioning for Stripe's Link digital wallet to drive consumer discovery, adoption, and loyalty at scale.
Role type
Senior IC consumer product marketing lead
Builds
Link digital wallet product features and consumer experiences
Domain
Fintech / Payments / Consumer Tech
Deliverable
product features
Required skills
consumer product marketing strategy, go-to-market planning, consumer positioning and messaging, product roadmap influence, consumer research and insights, growth metrics definition, cross-functional collaboration, data-driven decision making
Preferred skills
fintech or payments industry experience, building high-scale B2C products, presenting to senior leadership, working in zero-to-one environments
Technologies
none stated
Responsibilities
Define Link's consumer positioning and messaging framework; Lead end-to-end go-to-market strategy for new Link features; Shape the product roadmap by synthesizing consumer insights; Partner with Brand Marketing to align campaigns with product truths; Drive consumer research and insights to understand target personas; Define and track consumer growth metrics across the funnel; Influence senior leadership on product strategy and marketing results
Seniority
Senior, hands-on IC