Principal Product Manager, Loyalty & Referrals
Core
Own the vision, roadmap, and strategy for the referral product across app and web, designing behavioral mechanics to turn customer engagement into viral growth.
Role type
Principal Product Manager (Growth & Referrals)
Builds
Referral product experience, viral growth engines, and experimentation frameworks for a B2C meal kit service.
Domain
Consumer Goods / Food Delivery / Growth Marketing
Deliverable
product features
Required skills
Product strategy, viral growth mechanics, data-driven decision making, UX design, marketing integration, C-level stakeholder management, AI integration in product management
Preferred skills
Direct experience in referrals or virality, commercial mindset, experience with large-scale B2C products
Technologies
AI tools for product management and experimentation
Responsibilities
Define and own the referral product roadmap and strategy; Build metric frameworks connecting customer experience to commercial outcomes; Design incentives and rewards to drive sharing behavior; Optimize the end-to-end referral journey; Lead fast experimentation practices to isolate levers and test hypotheses; Partner with marketing and CRM teams to integrate communications into the referral experience.
Seniority
Principal, hands-on IC with strategic scope
