Global Product Marketing
Core
Define market requirements, business plans, and product positioning to drive revenue growth and market share expansion for semiconductor equipment.
Role type
Global Product Marketing Manager
Builds
Product positioning, go-to-market strategies, and customer engagement plans for Memory, Foundry, Logic, Advanced Packaging, and ICAPS segments.
Domain
Semiconductor / Materials Science
Deliverable
product features
Required skills
Market analysis, TAM/SAM/SOM modeling, pricing strategy, competitive intelligence, business planning, cross-functional collaboration
Preferred skills
Semiconductor industry experience, familiarity with Memory/Foundry/Logic/Packaging/ICAPS segments
Technologies
None stated
Responsibilities
Define Market Requirements Specifications (MRS) and value propositions; Lead market entry strategies and new application development; Analyze market trends and competitive landscape; Conduct TAM/SAM/SOM assessments; Perform pricing analysis; Collaborate with Product Management, Sales, and Engineering; Develop customer-facing presentations and sales enablement content.
Seniority
Mid-Senior, hands-on IC