Global Product Marketing
Core
Define market requirements, business plans, and product positioning to drive revenue growth and market share expansion for semiconductor equipment.
Role type
Global Product Marketing Manager
Builds
Product positioning, value propositions, go-to-market strategies, and sales enablement content for semiconductor solutions.
Domain
Semiconductor manufacturing equipment and materials science
Deliverable
product features
Required skills
Market analysis, TAM/SAM/SOM modeling, pricing strategy, competitive intelligence, business planning, cross-functional collaboration
Preferred skills
Semiconductor industry experience, familiarity with Memory/Foundry/Logic/Packaging segments
Technologies
None stated
Responsibilities
Define Market Requirements Specifications (MRS) and winning product definitions; Lead market entry strategies and new application development; Analyze market trends and customer insights to shape GTM plans; Conduct TAM/SAM/SOM assessments and ROI benchmarking; Perform pricing analysis; Collaborate with Product Management, Sales, and Engineering; Develop customer-facing presentations and marketing collateral; Support customer persona and journey mapping.