Manager, Social Marketing
Core
Build and lead Netflix's social marketing strategy in India to shape cultural conversations, drive brand love, and turn content moments into movements.
Role type
Manager, Social Marketing (India)
Builds
Cultural presence, social IP, and community engagement for Netflix's OTT titles in India.
Domain
Entertainment / Digital Marketing / Indian Internet
Deliverable
product features
Required skills
Social marketing strategy, cultural insight, content programming, data-driven decision making, cross-functional leadership, narrative thinking, creator collaboration, campaign ownership, market intelligence, brand management
Preferred skills
Experience in entertainment industry, fluency in Indian internet behavior across regions, creative concepting, real-time audience feedback analysis
Technologies
Social media platforms, analytics tools, content management systems
Responsibilities
Grow and nurture the most engaged OTT community in India; Drive always-on cultural presence beyond Title launches; Mine real-time audience feedback, sentiment, and heat signals; Create and scale social IP that reinforces Netflix's personality; Work closely with internal teams and marcomms partners to ensure strong ownership on campaigns; Partner with creators, collaborators, and ecosystem players to widen footprint
Seniority
Manager, hands-on IC