Senior Data Scientist, Web/Marketing Analytics
Core
Build Rockstar's marketing analytics and business intelligence capacity to identify, track, analyze, and make actionable real-time and historical data across web environments and game titles.
Role type
Senior Data Scientist (Web/Marketing Analytics)
Builds
Actionable reports, dashboards, and data models for marketing leadership and player experience optimization.
Domain
Gaming industry, Web Analytics, Business Intelligence
Deliverable
dashboards & analysis
Required skills
Web data analysis, JavaScript, SQL, PySpark, Google Analytics 4, Google Tag Manager, BigQuery, Databricks, A/B testing
Preferred skills
SEO, E-commerce data, Paid Media/Email/Social marketing partnership
Technologies
Google Analytics 4, Google Tag Manager, BigQuery, Databricks, Tableau, Google Data Studio
Responsibilities
Define and document measurement specifications and tracking requirements; standardize and maintain analytics tracking infrastructure; build well-organized reports and dashboards for valued metrics; utilize web analytics data to deliver deep insights into user behavior and business performance; test and validate web analytics data; collaborate with marketing teams to develop web and player insights at a campaign level.
Seniority
Senior, hands-on IC